Vous possédez un compte ?
Connectez-vous pour payer plus vite.
Flavored coffee had a problem. For decades, it was treated like a cute seasonal option, something you might graduate from once you discovered real coffee. A novelty. The coffee snobs scoffed at it and dismissed it, and the mainstream coffee companies accepted it as a compromise.
The result was predictable. Cheap beans. Artificial flavors that did not taste anything like what it said on the label. It was a product made for people who wanted something sweet instead of something good. An afterthought, marketed as a treat.
So we set out to build a brand that took both coffee and flavor seriously. We started with a simple question: What if we obsessed over flavored coffee the same way the best roasters obsess over single-origin?
We source and import our own specialty-grade, 100% Arabica coffee from Brazil because it gives us the best canvas to work with. It is a clean, balanced foundation that is rich enough to stand on its own and consistent enough to become the perfect base for flavor. Every batch is roasted with one goal in mind: make coffee that still tastes like coffee. Then we build the flavors around it. Not the other way around.
We probably operate differently than you would expect. We are not just a fun coffee company. We are a fun coffee company that is serious about process. We visit the farms we work with. We talk to the farmers. We understand where the coffee comes from and why it matters.
We obsess over Agtron percentages, the precise roast level that determines whether a flavor works the way it is supposed to. We do not eyeball it. We measure. We test at 375, then 380, then 385, then 390, until we find the exact point where it is undeniable.
We take the same approach to flavor development. We might try six different versions of a French Toast roast, each at four different intensity levels, before we land on the one the whole team agrees got it right.
We believe flavor does not require justification. You do not need to apologize for what you like or prove your sophistication to enjoy something delicious. We are coffee people and we are flavor people, and those two things can live comfortably side by side.
If you are here because you love coffee, welcome.
If you are here because you love flavor, welcome.
If you are here because you are curious what happens
when someone decides to launch 52 flavors in 52 weeks,
you are in exactly the right place.
